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How Legal Leads looks at Web sites
Plain and simple, your Web site should be bringing you leads for your most profitable type of clients.
At Legal Leads, we believe there are 3 areas to look at on any site:
- The messages and graphics. Are your messages well-written and supported with relevant graphics and photographs? Does your site address the issues that your target audience is facing? Is there a clear and compelling call to action?
- The ability to update your site easily. We build our sites on Web-based Content Management Systems so that with a ½-day training, a competent admin assistant can update your site. That's important for two reasons - when you have news you should update your site. That keeps it fresh and vital for your audience. And secondly, Google likes new content and that will improve your search engine ranking.
- The search engine ranking for your key terms. Today, over 70% of Web visits start with a search, so it's important to rank highly. There is a proven method for creating sites that Google loves - it's predictable, affordable and absolutely necessary. And yet, most sites either miss the boat entirely, or it's costing them a fortune to be in the paid section on Google. And by the way, do you know your site's key terms? Here's a hint - it's not your company name.
Why your Web site is so critical to your business
Before the Web, potential clients called you, had a meeting, and decided whether they wanted to work with you. You had the opportunity to sit across the table from them and make your case. The Web changed that scenario dramatically.
In today's accelerated times, your potential clients go to your Web site first. If your site doesn't meet their expectations, they don't call you. And the worst part is, you don't even know it.
Pretend for a moment that you are a potential customer of your firm. Wearing your "customer hat", go to your Web site. Based on what you see, and with no other knowledge, would you take the time to make the call? If the answer isn't a resounding "YES", your site needs a serious look.
Web site evaluation and optimization
Today, you and everyone else has a Web site. But ask yourself these 3 important questions:
- Is your current Web site the most convincing expression of your expertise?
- Can you easily update it, and do you have a process for doing so?
- What percentage of your firm's new business can you attribute to your Web site?
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