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Consider an identity evaluation and makeover
Where should you start your marketing? In our experience, many legal firms don't know where to start. Have you ever found yourself in that position?
Whether you have just begun your practice, or have been handling cases for years, your identity is the foundation for everything else. So that is where you should start.
Your identity includes your business card, letterhead and any printed material. It extends to your Web site and any broadcast campaigns. It is critical that your identity is distinct, memorable and appealing to your most desirable clients.
At Legal Leads, we have a proven process for evaluating your identity to ensure it creates a strong foundation for your other efforts.
We look at design, attitude, color, consistency and appropriateness. The result may be a small shift or a total makeover.
You didn't let your printer design your business card did you?
Consider this - your business card is your most-used marketing tool. For many potential clients, it's their only connection to you. So, what does it say about you? How do the colors, the layout of the information, the feel and weight of the paper communicate your message?
Think of your business card as the distillation of all your other marketing materials.
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